Find the gap, fix it, prove it worked.
StarRise works in five stages: Discover, Diagnose, Prescribe, Execute and Measure. It asks AI engines the questions your buyers ask, shows where you lose and why, turns each gap into a ranked fix, tracks the work, and measures what changed.
Stage 01 · Am I visible?
Discover
StarRise asks the AI engines the questions your buyers ask, and records which brands each answer names and which sources it cites.
You start with your website. StarRise suggests the buyer questions to track, grouped by stage of the buying journey, and the competitors to measure you against. You confirm both.
On every run, each question is asked three times on every engine in your plan. AI answers change from one ask to the next, so three samples give a score with a confidence range instead of a single lucky or unlucky result.
The result is your AI Readiness Score, your rank among the brands you track, and the answer to every question on every engine.
What you get
- AI Readiness Score and rank
- Every answer, per question and engine
- Who each answer named, and the sources it cited
Stage 02 · What's wrong?
Diagnose
StarRise shows where you lose and why: which competitors win each question, the sources engines rely on, the gaps on your site, and whether AI crawlers can read it.
Gaps are grouped by type and severity: citation gaps (pages AI cites for competitors but not for you), content gaps (questions your site does not answer), competitive gaps, and content-quality factors.
The per-engine breakdown shows how each engine treats you, and the crawler check shows whether the AI search crawlers can reach your site at all.
What you get
- Gaps ranked by severity
- Per-engine breakdown
- Crawler access and technical readiness
Stage 03 · How do I fix it?
Prescribe
Every gap becomes a specific fix for your website and your social channels, ranked by projected lift and organised into a weekly plan.
Each fix says what to change, where, and why, and carries the lift it is projected to add to your score. The weekly plan paces the work so your team is not handed everything at once.
Projected lifts are estimates from the impact model, not promises. Measure checks them against what actually moves.
What you get
- A weekly plan of ranked fixes
- Projected lift for each fix
- Website and social recommendations
Stage 04 · Get it done
Execute
Every fix becomes a tracked task with a due date and its expected lift. Your team does it, or our GEO/AEO team does it for you.
Tasks move from to do, to in progress, to review, to done, so you can see how much of the projected lift is still to earn.
With White Glove, our team executes the fixes: website content, technical foundations, entity signals, authority and the citations AI engines rely on.
What you get
- Task board with due dates
- Expected lift per task
- Optional hands-on execution
Stage 05 · Did it work?
Measure
StarRise asks the same questions again on every run and tracks what moved: per score, per engine and against your competitors.
Projected is the plan. Measured is the proof. Measure shows your score over time, the change since the previous run, and how many questions each engine now names you on.
Because the question set stays the same between runs, a change in the score reflects a change in the answers, not a change in what was asked.
What you get
- Score trend over time
- Change by engine and by competitor
- Fixes shipped against lift measured
Every score, defined.
Every number in StarRise comes from AI answers we collected and checked. If we cannot stand behind a number, we do not show it.
AI Readiness Score
85% Brand Visibility + 15% Technical Readiness
One number from 0 to 100 for how ready your brand is to be found and recommended in AI search.
Brand Visibility
30% mention rate + 40% share of voice + 30% citation rate
How present and how trusted your brand is in the answers to your buyers’ questions.
Technical Readiness
Crawler access, readability, structured data and sitemap
Whether AI search crawlers can reach your site and read it: robots.txt rules for AI crawlers, llms.txt, schema markup and your sitemap.
- Mention rate
- The share of answers that name your brand.
- Share of voice
- Your share of all brand mentions across the answers, yours and your competitors’ together.
- Citation rate
- The share of answers that cite a page on your site as a source. Only verified citations count: sources the engine returned with its answer.
- Competitive rank
- Where your visibility places you among the brands you track.
- Engine weighting
- Headline scores weight each engine by its share of AI search use, and every engine also has its own breakdown.
- Confidence range
- Each question is asked three times per engine, so scores come with a range. A change inside the range is noise; a change outside it is real.
Presence
Does AI mention you?
Mentioned is being known.
Authority
Does AI cite you?
Cited is being trusted.
Engines: ChatGPT, Gemini, Perplexity and Google AI Overviews on paid plans, with Claude on Pro and White Glove. The Free plan runs ChatGPT. See what each plan includes on the pricing page.