Product Visibility

Get your products into the AI answer.

“When buyers ask for the best product in our category, do our SKUs get recommended, and which ones?” Product Visibility scores every product in your catalog on how ready it is to be recommended by AI, and shows you which ones to fix first.

Product Visibility results listing the weakest products in a catalog, each with a readiness score and grade, sub-scores for quantification, credibility, description, attribute fill and structured data, and the top fix to make.
Product Visibility: each product scored for AI readiness, with the fix to make first. Demo data.
How it works

From catalog upload to before-and-after scores.

  1. 01

    Upload your catalog

    A CSV file, or a Shopify or Amazon product export.

  2. 02

    Map the columns

    StarRise proposes which column is the title, description, price and each attribute. You confirm.

  3. 03

    Score every product

    Each product gets a score from 0 to 100 and a grade from A to F, with its weakest measures listed first.

  4. 04

    Enrich the weakest

    Suggested descriptions and attributes for the products that need them most, for your team to review.

  5. 05

    Compare before and after

    Scores before and after enrichment show what the changes are worth, product by product.

How products are scored

Five measures, one score.

The five measures are weighted into one score from 0 to 100 for each product.

Attribute fill rate
How many of the attributes buyers and AI compare on, such as size, material or origin, are filled in.
Quantification
Whether the listing gives specific numbers: weights, dimensions, quantities and specifications.
Description richness
Whether the description is long and readable enough to quote, and says what the product is for.
Structured data
Machine-readable facts such as classifications, yes/no flags and dimensions, so AI can answer filtered questions.
Credibility signals
Certifications, third-party validation, regulatory compliance and a real brand name: reasons for AI to trust the claim.

Grades

GradeScore
A80–100
B60–79
C40–59
D20–39
Fbelow 20

Each product also lists the fixes that would raise its score most, starting with the most important.

Two surfaces, one foundation

How Product Visibility differs from Brand Visibility.

Brand visibility and product visibility are different problems with different buyers. StarRise covers both.

AspectBrand VisibilityProduct Visibility
The questionDoes AI recommend our company?Does AI recommend our products, and which ones?
What is measuredMention rate, share of voice and citation rate across enginesEach product’s readiness on five measures
What you fixWebsite content, sources, technical access and social channelsProduct titles, descriptions, attributes and structured data
Typical buyerMarketing, brand, SEO and PR leadersE-commerce and digital leaders
FAQ

Product Visibility questions

What is product visibility in AI search?

Whether AI engines recommend your specific products when buyers ask for the best product in your category, and which of your products they pick.

What do I need to get started?

Your product catalog as a CSV file, or a Shopify or Amazon product export. StarRise proposes how each column maps to product fields, and you confirm the mapping.

How is each product scored?

On five measures: attribute fill rate, quantification, description richness, structured data and credibility signals. They combine into a score from 0 to 100 and a grade from A (80 and above) to F (below 20).

Can I publish the suggested descriptions as they are?

Review them first. Suggestions are drafts, and any fact in them, such as a certification or a specification, should be checked against the product before it goes live.

How do I add Product Visibility?

Talk to us at [email protected] and we will set it up for your catalog.