GEO and AI search resources
Plain-language guides to generative engine optimization, how each AI engine picks the brands it recommends, and how StarRise measures it. Start with what GEO is, or jump to a topic.
Learn GEO and AEO
The concepts, the vocabulary and the first fixes.
Guide
What is generative engine optimization (GEO)?
A complete introduction: how AI engines pick sources, what to change, and how to measure it.
Read the guideGuide
GEO vs AEO vs SEO
Three terms, one goal. What each one means and where they overlap.
Read the guideGuide
The AI crawler guide
Which bots let AI engines read and cite your site, and which only collect training data.
Read the guideHow each AI engine picks brands
Every engine searches the web differently. Here is what each one reads and how to show up in it.
Engine guide
ChatGPT
How ChatGPT finds, names and cites brands in its answers.
ReadEngine guide
Gemini and AI Overviews
Google's AI surfaces and the search index behind them.
ReadEngine guide
Perplexity
The engine that shows its sources on every answer.
ReadEngine guide
Claude
How Claude's web search finds the sources it cites.
ReadThe reference shelf
How the score is built, how the loop runs, and how StarRise compares with tracking tools.